A research publication of LPC, Inc. | info@lpcprint.com
A research publication of LPC, Inc. | info@lpcprint.com
Press manufacturers, ink and coatings makers, substrate producers, and pressroom suppliers all sell into a market where converters are scrutinizing every investment. Trendline shows how converters describe their own priorities and pressures, and LPC helps translate that perspective into decisions about products, sales, messaging, and support.
Trendline 2026 respondents most often cited improving automation and efficiency, followed by replacing outdated equipment.
Customer requests for new capabilities, for example, weighed far more heavily with large converters than with small to mid-sized ones.
Lead times and product availability topped the list by a wide margin, followed by pricing volatility and a lack of transparency in communication.
Several large converters pointed to reps without enough technical or application knowledge as a source of frustration.
The findings help suppliers understand which productivity, labor, reliability, and application benefits matter most to converters evaluating an investment.
The full Trendline report is an exclusive resource for LPC clients. If your company supplies equipment, consumables, or substrates to converters, we'd welcome a conversation about how LPC's research and industry expertise could support your plans.
LPC also designs research around a supplier's own questions, using surveys and converter interviews. Scope is discussed individually.
LPC Trendline is a research publication of LPC, Inc. · info@lpcprint.com · lpcprint.com · © 2026 LPC, Inc. All rights reserved.
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