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Research with industry context

Trendline is produced by LPC, a marketing, communications, and market research firm focused on suppliers to the printed packaging industry. Since 1998, LPC has worked across labels, flexible packaging, and folding cartons, helping suppliers understand the converters they sell to and communicate with them clearly.

That experience shapes how Trendline is built and read. LPC knows which questions matter to converters, how to ask them, and how to connect the answers to the commercial decisions suppliers face.

Jennifer Dochstader, Founder and Lead Author

Jennifer Dochstader has spent more than 30 years in the printing and packaging industry. She began her career in international sales, working across Latin America and Canada, before founding LPC in 1998.


Her work since has centered on the commercial side of the industry: the investment decisions converters weigh, the pressures on their margins and operations, the expectations their customers set, and the strategies suppliers use to win and keep their business. Trendline brings those threads together in one annual study.


"Over the past year, nearly every conversation I've had with label converters has circled back to the same underlying question: How do we move forward in a market that feels more complex, more demanding, and less predictable than it ever has?"


info@lpcprint.com · lpcprint.com

Jennifer Dochstader, Founder and Lead Author, LPC Trendline

LPC Trendline is a research publication of LPC, Inc. · info@lpcprint.com · lpcprint.com · © 2026 LPC, Inc. All rights reserved.

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